Jordi BarriCo-Founder & CEOFlax & Kale
Jordi lives as a child the passion of his parents for plant-based healthy food, which leads him to develop and early vocation: to help the world eat healthier and more sustainable. Without losing sight of this ambitious goal, he dedicates the beginning of his professional career to expand his knowledge in the fields of consulting and marketing in multinational companies, such as KPMG or Kraft Foods.
In 2010, he resumed the family path and joined his parents Ramón and Teresa and his sister Mar in the adventure. With the new generation’s drive, the family business is transformed and gives life to ambitious projects such as Flax & Kale in 2014, with which Jordi introduced the flexitarian concept in Spain for the very first time.
Nowadays, Flax & Kale is the only foodtech multi-category brand producing its own, locally sourced plant-based food in Spain and basing their products on innovation. Belonging to Teresa Carles Healthy Foods group with more than 40 years of experience, a 6.500m2 production plant and its own R&D team, the brand aims to revolutionise the plant-based food retail & food service market and make the world a better place by creating healthy, tasty and sustainable foods for both B2B channels and D2C.
Session Participation:SPEAKER: Understanding The Rise of Flexitarianism (presented by Plant Base)