8-9 April 2021 • Business Design Centre • London

Influencer Program Application

PBWE Influencer Program Applications Open

Are you a social media influencer who is passionate about all things #PlantBased?

Applications are OPEN for our PBWE 2021 Influencer Partner program! If you qualify, you will receive a pass to attend Plant Based World in exchange for promoting PBWE on your social media channels.  Review the criteria and program description, terms & conditions below, then fill out the application.

We ask you to spread the word about PBWE in a minimum of two social media posts prior to the conference. Details of the program will be outlined in the acceptance email.

2020 Influencer Partner Rewards:

  • One 2-day trade show pass to Plant Based World Expo 2021: experience the latest and greatest products before they hit the market
  • Access to VIP Digital Press Partner lounge inside Plant Based World

 

INFLUENCER PROGRAM CRITERIA


Social Media Influencers:

  • Followers: At least 15,000 on IG, FB and/or Twitter

  • Engagement: 3% or higher

  • Must have created new content within the past three months on topics related to the plant-based products industry or living a plant-based lifestyle (product giveaways and contests do not qualify).

  • Must post at least 2x weekly 

Bloggers: 

  • Unique website visitors per month: 10,000+

  • Must have created new content within the past three months on topics related to the plant-based products industry or living a plant-based lifestyle (product giveaways and contests do not qualify).

  • At least 5,000 followers on IG, FB and/or Twitter

You must have created new content within the past three months on topics related to the plant-based products industry, living a plant-based lifestyle (product giveaways and contests do not qualify). Blogs will be evaluated on a case-by-case basis based on traffic, content relevance and quality, engagement on social media channels, frequency of posts, etc. 

Bloggers will be asked to provide evidence from a data-tracking service (such as Google Analytics or Compete.com) that show unique visitors across blog or social media channels are at minimum 10,000 per month. Please share a link to your blog as part of the badge registration process. All criteria is taken into consideration for approval; unique visitor numbers and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*

Social media influencers (those who do not have a qualifying blog, but own and manage a social media account of 10,000 or more followers on at least one social network: Facebook, Twitter, Instagram, Pinterest, YouTube) will be evaluated on a case-by-case basis based on content relevance and quality, follower counts, engagement on social media channels, frequency of posts, etc. Please add links below to relevant social media channel(s) and specific posts that exemplify how you consistently support the plant based industry and lifestyle.

All criteria is taken into consideration for approval; post engagement and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*

 

WHO DOES NOT QUALIFY FOR THIS PROGRAM?


  • Friends and family of journalists, bloggers or social media influencers

  • Film crews who are working for an exhibitor or are receiving fees as part of a marketing program.

  • Publishers, sales, marketing and advertising executives, and other non-editorial staff.

  • Producers, editors or film crews for programs in which the exhibitor pays a fee to participate

  • Public relations professionals (agency or company based). If working for an exhibitor, get an Exhibitor badge from your client.

  • Self-published writers or anyone who cannot demonstrate a link to a credible news outlet or proof of readership or viewership.

  • Public relations, advertising or marketing professionals (agency or company based) writing for a news outlet, their company website or personal blog.

  • Industry consultants

  • Support staff for bloggers or social media influencers, including contributors, agents and agency representatives; approved support staff can receive a complimentary Trade Show pass. Support staff will be approved on a case-by-case basis following Influencer Badge approval.

  • Writers for company newsletters and websites.

  • Cookbook authors who are not working journalists. 

All bloggers and social media influencers must be pre-approved prior to Plant Based World Conference & Expo 2020 and may not register on-site without approval.

 

TERMS AND CONDITIONS


All PBWE attendees must have a badge to access the trade show hall.

*Show management reserves the right to qualify any and all attendees to its events. We reserve the right to deny entry or remove from the Event facilities any person who in our sole and absolute discretion is behaving or threatening to behave in a manner which we reasonably consider to be disruptive of the Event.

Please find the full Entry Policy here.

 

Photo and Video Policy:

Video/audio reproduction of any part of this event is prohibited without the express written consent of Plant Based World Europe and JD Events UK Ltd. Filming, videotaping and photography are prohibited at all educational sessions, including keynote presentations. Qualified press who wish to photograph or film at the show are required to check in at the Press Room on-site to receive permission and sign a consent form.

Photographers and videographers are required to obtain permission before filming any exhibitor's booth and must refrain from filming those who do not grant permission. Qualified press who have obtained press passes and are photographing and/or filming at the show may not, under any circumstances, solicit payment from exhibitors for service. Those who are found to be soliciting payment will have their press passes immediately revoked and may be banned from future events. 

Attendee indemnifies and holds harmless Plant Based World Conference & Expo and JD Events their affiliates, with respect to any claims from any third party claims whatsoever arising from Attendee's media activities under this waiver.  No other photography or videography is permitted. We reserve the right to refuse entrance to any photographer/videographer.

 

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Please submit your application below to apply for a Trade Show pass under our digital influencer program.

We will be in touch with applicants to qualify your request shortly.

 

Your Name
Email Address
What is your page/brand/organisation name?
How many followers do you have (across all social platforms)?
  • 1 Million +
  • 100k - 999k
  • 50k - 99k
  • 25k - 49k
  • 10k - 24k
  • <10k
Please list the platforms you use and your social media handles
What is your website (if applicable)?
What type of content do you cover?
  • Plant-based lifestyle
  • Health and wellness
  • Food and beverage
  • Environment and sustainability
  • Animal welfare
  • Mindfulness and spirituality
  • Fashion
  • Other
Why do you feel you would be a good fit as a Plant Based World Digital Partner?
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